Jewellery Industry

The jewellery industry is very emotional and highly competitive. It focuses on niche target segments, such as Gen Z, with affordable pieces, high-net-worth clients, and luxury statement pieces.

This industry invests in visually appealing, mobile-friendly, and e-commerce-enabled websites. Its marketing campaigns primarily focus on capturing customers’ attention, providing personalised customer service, and integrating customer web analytics.

To promote their digital marketing strategies, P-XR AG works closely with brands to understand the challenges and offer bespoke digital marketing solutions.

We provide the following services to Jewellery brands:

High-Quality Images

3D Product Visuals

Virtual Try-On

3D Configurators

Digital Assistant

In the section below, we have described how P-XR’s above service offering can address some marketing challenges jewellery brands face.

With the growing competition in the jewellery industry and continuously expanding product offerings, catching the customer’s attention at the first glimpse of the jewellery e-commerce site becomes essential. High-quality images have historically been the eye-catcher. Here are the key features of high-quality images:

• It enables the display of intricate craftsmanship, the brilliance of the stone, and premium materials that define luxury timepieces.
• Evoke a sense of exclusivity and aspiration, a representation of personal self
• Sophisticated styling resonates with brand imaging
• Macro photography enables customers to explore the jewellery’s delicate design minutely
• While there are AI-based engines that generate the theme for photography, experts still need to do a large amount of rendering to convey the value proposition correctly.
• High-quality photographs tend to be very heavy; it is essential to balance quality and file size; otherwise, the website will grow slower.
• Engage customers and build brand loyalty

P-XR considers the above factors and any additional brand-specific needs of the jewellery to bring life into the photograph.

Engaging jewellery customers and creating a long-lasting impact

After the brands have captured customers’ attention through high-quality images, creating a long-lasting impact and relationship with the customer is one of the goals that jewellery companies aim at.

Interactive 3D jewellery visuals are an excellent way for customers to engage and understand more about the product.

P-XR AG creates 3D visuals for e-commerce websites and marketplaces. 

When customers purchase luxury items, they ideally like to create their unique pieces. 3D configurations enable jewellery brands to offer this feature. These configurators can fetch the configurable options from the product information system and sequentially present them to build the jewellery piece; each time, the customers get to view the selected configurations in 3D. They also view the price information at each step, allowing them to keep track of their budget while building the jewellery.

With the rise of online shopping, new dynamics in consumer behaviour are observed. Product returns have been increasing at a considerable rate, which impacts the revenue of jewellery brands.

The primary reasons for product returns are the product’s deviation from the online platform and the customer’s perception of the product, such as the inability to try the product before purchasing it online.

P-XR enables jewellery brands to solve these challenges with an Augmented reality-based Virtual Try-On solution. Customers gain confidence when trying the product virtually, and statistics have shown that this feature helps reduce product returns by 30%.

Historically, salespeople have significantly impacted selling jewellery and guiding customers to the products that best address their needs.

With online websites, salespersons are missing; therefore, jewellery brands must bridge this gap.

Digital Assistants are online Artificial intelligence-based humanoids who appear like typical salespeople but in digital form. They represent the brand, its message, and customer service. They guide customers in searching for the right product and understanding their value proposition while using technology aids like 3D visuals, augmented reality, and voice-based communication to engage with them.

When customers wait to be served by sales in a brick-and-mortar store, brands want them to engage and discover the products to avoid boredom and make the best use of their valuable time.

Equipping the showroom with futuristic 3D Holographic devices, like the Four-Ray Rotor Display from HYPERVSN or Spatial Reality Displays from Sony, is one way of engaging them and, at the same time, displaying flagship products.

With this equipment, brands create an impactful shopping experience, encouraging consumers to visit their stores often and try out their products.