Retail Industry

The retail industry faces intense competition, making visibility a crucial factor. Competitors create additional challenges in retaining customers and fostering brand loyalty. Other significant challenges include delivering a seamless customer experience through omnichannel strategies and personalisation and integrating social media effectively.

To promote their digital marketing strategies, P-XR AG works closely with retail brands to understand the challenges and offer bespoke digital marketing solutions. 

We provide the following services to Retail brands:

High-Quality Images

3D Product Visuals

Virtual Try-On

Digital Assistant

In the section below, we have described how P-XR’s above service offering can address some marketing challenges retail brands face.

With immense competition in the retail industry and continuously expanding product offerings, catching the customer’s attention at the first glimpse of the retail e-commerce site becomes essential. High-quality images have historically been the eye-catcher. 

• Sophisticated styling resonates with brand imaging
• Macro photography enables customers to explore the product’s delicate design minutely
• While there are AI-based engines that generate the theme for photography, experts still need to do a large amount of rendering to convey the value proposition correctly.
• High-quality photographs tend to be very heavy. Balancing quality and file size is essential; otherwise, the website will grow slower.
• Engage customers and build brand loyalty

P-XR considers the above factors and any additional brand-specific needs of the product to bring life into the photograph.

Engaging retail customers with 3D and creating a long-lasting impact

After the brands have captured customers’ attention through high-quality images, creating a long-lasting impact and relationship with the customer is one of the goals that retail companies aim at.

Interactive 3D retail visuals are an excellent way for customers to engage and understand more about the product.

P-XR AG creates 3D visuals for e-commerce websites and marketplaces. 

With the rise of online shopping, new dynamics in consumer behaviour are observed. Product returns have been increasing at a considerable rate, which impacts the revenue of retail brands.

The primary reasons for product returns are the product’s deviation from the online platform and the customer’s perception of the product, such as the inability to try the product before purchasing it online.

P-XR enables retail brands to solve these challenges with an Augmented reality-based Virtual Try-On solution. Customers gain confidence when trying the product virtually, and statistics have shown that this feature helps reduce product returns by 30%.

Historically, salespeople have significantly impacted retail sales and guided customers to the products that best address their needs.

With online websites, salespersons are missing; therefore, retail brands must bridge this gap.

Digital Assistants are online Artificial intelligence-based humanoids who appear like typical salespeople but in digital form. They represent the brand, its message, and customer service. They guide customers in searching for the right product and understanding their value proposition while using technology aids like 3D visuals, augmented reality, and voice-based communication to engage with them.