Virtual Try-On
Every other fashion brand is now considering integrating Virtual try-ons into online shops as an additional value-add for their customers.
Impact of Virtual Try-On on Sales
Here are some impacts created by Virtual Try-On:
Increased Customer Engagement & Personalization
- Enhanced Shopping Experience: Customers can try the products without wearing them, making it easier, less time-consuming, and more interactive and engaging.
- Personalized Recommendations: By integrating AI algorithms and Virtual Try-On, brands can recommend styles that best fit their face shape, skin tone, or body type.
Higher Conversion Rates & Sales Growth
- Boosts Confidence in Purchases: Enabling customers to try out products and see how they look on them builds confidence. Further, enabling customers to share pictures on social media allows them to get feedback from their loved ones before purchasing.
- Reduced Hesitation: The lower the uncertainty, the higher the conversion rate. Virtual try-on increased conversion rates by 20-30%, as observed in brands implementing the technology.
Lower Return Rates & Cost Savings
- Minimizes Wrong Purchases: Virtual try-on allows customers to determine if the product suits them, reducing wrong purchases.
- Decreases Return Costs: Brands using virtual try-ons have reported a 30-50% drop in return rates, which saves logistics and processing costs.
Omnichannel & Phygital Retail Transformation
- Bridges Online & Offline Shopping: One key problem brands face is maintaining a consistent story and product presentation across all channels. With AR mirrors, customers try products consistently across e-commerce sites, social media, and in-store.
Brand Differentiation & Competitive Advantage
- Tech-Savvy Appeal: Virtual Try-Ons are new trends, and brands can harness them to be seen as innovative and forward-thinking, attracting digital-first consumers.
- Stronger Customer Loyalty: Offering personalisation, ease of shopping, and an amazing online experience creates a stronger emotional connection with the brand.
Social Commerce & Influencer Marketing
- AR Filters & Social Media Shopping: Many platforms, such as Instagram, Snapchat, and TikTok, offer packages to integrate virtual try-on features on your e-commerce sites. These features allow users to “wear” products and share experiences.
Industry-Specific Impacts
| Industry | Impact of Virtual Try-On |
|---|---|
| Fashion & Apparel | Increases online sales, reduces return rates, and enables virtual fitting rooms. |
| Beauty & Cosmetics | Allows customers to test different shades of makeup, improving purchasing confidence. |
| Eyewear | It helps customers find the perfect glasses fit without visiting stores. |
| Jewellery & Accessories | Enhances the buying experience by allowing users to try pieces digitally. |
| Footwear | AR-based sizing and style recommendations minimise sizing issues. |
Real-World Brand Examples
- L’Oréal & Sephora: AR-powered beauty try-on, leading to higher online makeup sales.
- Warby Parker: Virtual try-on for eyeglasses, reducing return rates and improving user experience.
- Nike & Adidas: Virtual shoe try-on, streamlining online purchases and reducing sizing issues.
- Gucci & Louis Vuitton: AR-enhanced luxury shopping experiences with virtual accessories and clothing trials.
Future Trends in Virtual Try-On
- AI-powered hyper-personalization for more accurate fittings.
- Integration with NFTs & digital fashion in the metaverse.
- Improved haptic feedback for a more immersive experience.
- Expansion into luxury retail & high-ticket purchases.
Would you like a tailored impact analysis for a specific industry or business case?