Watch Industry

The watch industry works very closely with its customers. It continuously evolves to meet their changing needs and demands. Additionally, intense global competition and the need to balance heritage brands with modern digital marketing strategies make it challenging to preserve its legacy.

While the digital marketing challenges are vast, P-XR AG works closely with brands to understand the problem and offer bespoke digital marketing solutions. 

We provide the following services to watch brands:

High-Quality Images

3D Product Visuals

Animation

Virtual Try-On

Digital Assistant

In the section below, we have described how P-XR’s above service offering can address some of the marketing challenges watch brands face.

With the growing competition in the watch industry and continuously expanding product offerings, catching the customer’s attention at the first glimpse of the watch e-commerce site becomes essential. High-quality images have historically been the eye-catcher and below are its key features:

• It enables showing intricate details inside a watch, premium materials and unique design details that define luxury timepieces.
• Evoke a sense of exclusivity and aspiration, a representation of personal self
• Sophisticated styling resonates with brand imaging
• Macro photography enables customers to explore the product minutely,
• While there are AI-based engines that generate the theme for photography, experts still need to do a large amount of rendering to show the value proposition correctly.
• High-quality photographs tend to be very heavy; it is essential to balance quality and file size; otherwise, the website will grow slower.
• Engaging customers & product discovery

P-XR considers the above factors and any additional brand-specific needs of the watch to bring life into the photograph.

Engaging watch customers and creating a long-lasting impact

After the brands have captured customers’ attention through high-quality images, creating a long-lasting impact and relationship with the customer is one of the goals that watch companies aim at.

Interactive 3D visuals of watches are a great way for customers to engage and understand more about the product.

P-XR AG creates 3D visuals. If brands want to display the internals of watches, we use interactive animations to open the product’s back case and show the internal movements.

With the rise of online watch shopping, new dynamics in consumer behaviour are observed. Product returns have been increasing at a considerable rate, which impacts the revenue of watch brands.

The primary reasons for product returns are the product’s deviation from the online platform and the customer’s perception of the product, such as the inability to try the product before purchasing it online.

P-XR enables watch brands to solve these challenges with an Augmented reality-based Virtual Try-On solution. Customers gain confidence when trying the product virtually, and statistics have shown that this feature helps reduce product returns by 30%.

When customers wait to be served by sales in a brick-and-mortar store, brands want them to engage and discover the products to avoid boredom and make the best use of their valuable time.
Equipping the showroom with futuristic 3D Holographic devices, like the Four-Ray Rotor Display from HYPERVSN or Spatial Reality Displays from Sony, is one way of engaging them and, at the same time, displaying flagship products.
With this equipment, brands create an impactful shopping experience, encouraging consumers to visit their stores often and try out their products.

Historically, salespeople have significantly impacted selling watches and guiding customers to the products that best address their needs.

With online websites, salespersons are missing; therefore, watching brands must bridge this gap.

Digital Assistants are online Artificial intelligence-based humanoids who appear like typical salespeople but in digital form. They represent the brand, its message, and customer service. They guide customers in searching for the right product and discovering its features while using technology aids like 3D visuals, augmented reality, and voice-based communication to engage with them.